Comprendre TikTok en 5 questions

Generation Z spends an average of 7 hours a day on your phone. This is what emerged from a study published in December 2023. Tiktok is related to this.

The minutes scrolling on Instagram will be passed soon. On Tiktok, these are the time to run. With Caroline Lotfi, a social media strategy consultant, we decrypt this app all smartphones. Among young people, not only…

“By default, you thread ‘for you’ on your videos for your interests, not the account you are following (and then in the “subscribe” thread). The first time, the platform will show you popular videos in your geographic area. For example, it will quickly understand, for example, you like Japanese dishes. Then, it will grab the system of funnels very quickly, and it will catch it.

When you go, the network will enter your brain – no other words – and may know exactly what you like. Therefore, he is addicted and invasive. This is why it is banned in some countries and in several places in Belgium (municipal administration, parliament, senate, European Commission). transparent

2. What did we find there?

“The carousel of videos, photos and videos. There is no specific theme, but a way to shoot. No matter the age category, anything will be effective, original video without ticks, and montages are made in a tense way. Planned and videos lasting 7 seconds are almost left.

Generation Z did all the research on Tiktok, and the platform influenced it in the smallest decisions. Google is not part of its operating mode. As for (direct) life, the most popular is disguised shopping (“social shopping”), where influencers offer you a variety of products. transparent

3. Is it just for young people?

“When Tiktok was created in 2016, teenagers were the target audience, but since the restrictions, when the app exploded, the average age only increased. Today, for the 4 million users in Belgium, it’s been 29 years. It’s more widely on social networks. The challenge is to keep its users, and Tiktok can do that logically tiktok.”

4. Are we posting it on Instagram?

“Lambda people don’t post much on Tiktok. They are the creators of more content. Especially because by default, you’re in public mode (everyone can see your content). It’s more of a place to consume or social media; there are fewer places to connect with loved ones.”

5. What should you pay attention to the Internet?

“Tiktok is very time-stunning. The ideal is to put a timer because it’s almost impossible to get tired: one video comes to hunt another network. There’s an addictive phenomenon on all networks, but here’s even more. But as Tiktok is single-minded about keeping you interested on the platform, which is contrary to your opinion, it’s quickly going to give people the appeal.

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